How To Get Money On Call Of Duty Mobile

When you desire to recreate a popular gaming brand on mobile, the expectations are HUGE.

Call of Duty: Mobile delivered on the expectations, so some.

Let me guide you through how the game works, what's so practiced nearly it, and how it monetizes . I volition clarify Telephone call of Duty Mobile monetization in detail.

Permit's swoop right in!

How Successful Is Call of Duty: Mobile?

When Telephone call of Duty: Mobile appeared, it fabricated history right out of the gate. Just one calendar month after the launch , Telephone call of Duty: Mobile got to :

• 148 million downloads
• $53.9 million in revenue

(Unless stated otherwise, the information in this article comes from an internal source.)

Talk about impressive. With these numbers, Phone call of Duty: Mobile became the second most successful mobile game launch ever (by downloads). Information technology was beaten only by Niantic's Pokémon GO.

The game was released in October 2019 by Activision (it was developed by Timi Studios). Genre-wise, this game falls into the action genre and start-person shooter subgenre.

Over the years, this game reached 322,4 million downloads and $559 million in revenue. As y'all can see, its revenue chart is pretty stable, with no major ups and downs.

The downloads are driven by the game'south advertising strategy. On the other manus, the revenues come up from the game's monetization strategy .

This game was not the showtime ane that tried to bring the famous PC game to mobile screens. Activision had non i, but four unsuccessful Call of Duty mobile game attempts. Non to mention unlike games that tried to copy COD gameplay.

What made this game an exception and so? Fourth dimension to analyze.

First Impressions

First, you will wait for a while for the game to download considering information technology takes up 5.five GB. Okay, for this much storage, it ameliorate be amazing.

When you beginning brainstorm playing, you get to customize your character . You give it a name and an avatar, and you lot're gear up to start.

Game Tutorial

To get a trained soldier, yous have to become through, of course – kick campsite. Here, Simon "Ghost" Riley teaches yous the basics of controls, aiming, and firing .

The tutorial works on a endeavour and learn principle. Subsequently basic preparation, you volition be getting pointers for a while, until yous get a hold of the game's principal features. In fact, the outset pointer leads you straight to the store – where y'all'll buy your offset rifle by using COD points.

Art Fashion

Call of Duty: Mobile comes with thrilling 3D graphics . About importantly, information technology brings an authentic COD feel.

You tin't help but notice only how realistic the whole experience feels. Everything is worked out to the smallest particular – from textures to special effects.

For the most part, y'all will exist battling from the starting time-person perspective (exception: Boxing Royale).

UI/UX

For a first-person shooter game, user feel is crucial. You desire players to move simply while showing off their abilities and precision.

In Call of Duty: Mobile, players even get to option betwixt ii firing modes: simple and advanced. This option lowers the entry bulwark , making the game enjoyable and customizable right from start.

The game's home screen is pretty feature-rich. Here is a bones feature position overview:

• Player info and currencies amounts (height)
• Events, special offers, store (left)
• Game modes to play (right)

How Call of Duty: Mobile Works?

Telephone call of Duty: Mobile works on a similar principle every bit its PC version. The game's core loop consists of:

• Participating in combats
• Upgrading gear
• Leveling up

Let me give you lot an overview of the game's main modes and mechanics .

5v5 Multiplayer Combats

This game revolves around exciting combat mechanics. In the game's principal mode – multiplayer , there are multiple maps where battles take identify.

Besides that, there are half dozen different mission styles y'all tin can play – from frontline to team deathmatch.

Important mechanics that appear in the combat are revival and health regeneration . Every time you lot dice, you respawn and come back to the game. Also, when your character is injured, it takes a few seconds to recuperate.

Level-Based Progression

Your in-game performance matters. Depending on it, participating in battles earns y'all XP, weapon XP, COD Credits (soft currency), and other resources. Some of them aid you level upward, while others assistance you enhance your gear.

As well leveling up individual weapons , battling likewise increases your overall player level . The XP won through battles allows players to level upward on both fronts.

Besides, the progression never resets. This manner, players have a abiding feeling of advancement.

The Battle Royale mode

Additional Modes

Besides the multiplayer mode, there is a Ranked fashion . One of its perks is it gives players a chance to win extra cosmetics. For case, I played only a couple of ranked matches and received multiple weapon skins. Playing the multiplayer mode got me none of those.

There is another, completely different mode – Boxing Royale . Here, players besides earn experience that helps them level upwardly and increase their season rank. Still, information technology's interesting that this mode limits permanent upgrades so they don't ruin the game rest. Hither, the monetization focus is generally on cosmetics.

Call of Duty Mobile Monetization Strategy Dissection

Phone call of Duty: Mobile is the type of game that by and large attracts mid-core and hardcore gamers . However, the game volition inevitably reach some casual and social gamers likewise.

Knowing who your players are is super important for game monetization. You can decide to focus on separate thespian groups or – all of them.

Which Monetization Models Phone call of Duty: Mobile Uses?

In 2021, more and more games are embracing hybrid monetization . Call of Duty: Mobile is one of them.

This game has 3 acquirement streams: in-app purchases, subscriptions , and in-app ads .

With this kind of approach, it is able to make money off different types of players.

Call of Duty: Mobile In-App Purchases Setup and Price Points

In-app purchases are the main source of acquirement of the three. Therefore, the centre of monetization is the game'south big and diverse in-game store.

In that location are ii currencies in Call of Duty Mobile:

• COD Points (hard currency)
• Credits (soft currency)

COD Points tin only be bought with real-life currency, while you can earn Credits as in-game rewards.

Let me give you a tour of the store.

First, there is a Featured section. Here, y'all tin find different highlighted offers with the Battle Laissez passer as the star of the section. Side by side, a For you section stands for 1 weapon recommended for yous.

Here are all the store's offerings in one identify.

Crates

Crates are the game'due south loot boxes . You lot can buy one or ten of them and try out your luck.

All crates price you COD points, with amounts depending on their potential value. Here are the prices and their estimate dollar values:

• I crate costs from forty to 160 COD points ($0.50 to $ii)
• Ten crates range from 360 to 1,440 COD points ($iv to $14)

Are the crates worth it? Well, the odds depend from crate to crate. Within them, different items come with different odds. The probabilities get from 0.29% for the rarest items to 10.35% for more than common ones.

The affair is, the visuals for crates highlight the rarest items . Therefore, if you're hoping for those, y'all should know that the odds are non exactly in your favor.

Bundles

Adjacent in the store are multiple Bundles . They combine soldiers, weapons, skins, etc.

Some of the bundles are going to attract players looking for faster progression, while others will concenter those that are looking for cosmetics.

Here, you will find 1 free bundle . Subsequently yous become a sense of taste of information technology, you will probably desire to bank check other offers.

The bundle prices become from 420 to 2,400 ($5 to $20), with no discounts. This range of offers and prices provides something for each player type .

Weapons

Obviously, this section brings unlike types of weapons (knives, grenades, rifles, etc.).

The toll points go from the lowest 200 for knives ($2) to 1,000 COD points ($11) for the most powerful rifles.

It'due south interesting that all weapons come up at a 37% discount. These items and price points are suitable for relatively new, engaged players . They are generally looking for items like these that help them progress faster.

Camos

Here, players come to buy different cosmetic items to, well, show off. They cost anywhere from 150 to one,000 COD points ($1.v to $11).

A lot of stuff here is usable in the Battle Royale style just (e.one thousand., vehicle camos and parachutes).

The cosmetics offering for multiplayer way players is pretty poor – it includes merely a couple of sprays.

Cards

In this section, you volition notice two completely unlike types of cards – weapon XP cards and a rename bill of fare.

The weapon cards are heavily discounted, at 80% off. With the discount, they cost twoscore and 80 COD points ($0,v to $1). However, if y'all desire to change your name with the rename menu , this will cost you 500 COD points ($6).

The weapon cards are potential commencement-fourth dimension purchases . This is because they directly impact thespian progress and come up at depression (discounted) prices. The rename cards will appeal to, well, anyone who wants to alter their proper name that badly.

Credit Shop

This is the only place in the shop where you don't have to spend whatever existent money .

The credit shop offer mostly consists of weapons , but at that place are as well skins and other items.

Note that you lot will have to play for quite a while to buy a valuable item here. For instance, after most 10 hours of gameplay, you'll be able to earn roughly 1,000 Credits. In the store, this tin get you only i detail – a 700 Credit spray.

Other items go from 1,500 to as much as xx,000 Credits. Therefore, it volition have hours and hours of playing to afford something valuable from the shop.

COD Points

This is a classic offering. Information technology brings 6 different-sized packs with different cost points.

You can choose to spend anywhere from $0.99 to $99.99 . The higher the price, the college the value.

The height seller amongst them is a mid-sized offer at $9.99. This tells the states that most of Call of Duty: Mobile payers are neither whales nor small spenders, but somewhere in the heart.

How In-App Purchases Really Work in Telephone call of Duty: Mobile

Now that we've got the basics covered, let me accept y'all through my gameplay experience.

More precisely – how different IAPs appeared as I played the game for seven days.

Notation: I more often than not played multiplayer mode.

Day 1

Afterward finishing my first boxing, I was rapidly introduced to the game'due south first monetization feature – the Boxing Pass .

Introducing the Battle Pass early on is a pretty bold move. About of the games I played in the past introduce this feature in the later on stages. However, this is corking considering players won't become accustomed to playing without information technology in the early stages.

Also a costless one, there are 2 paid options :

• Premium Battle Pass that costs 560 COD Points (approx. $vi)
• Battle Pass Bundle discounted at one,280 COD Points (approx. $12)

The Battle Pass season lasts for 6 weeks. The bundle is mostly about cosmetics, while the premium battle pass is more than about helping players progress.

24-hour interval two

After you end battles, the game guides you to merits battle pass rewards. This is neat for constantly reminding players that the paid Battle Pass could get them even more than rewards.

And then, something caught my middle on the home screen. Right in a higher place the store icon, there were two special offers .

One was the game's Starter Pack at $six.99. Information technology offered COD points, a character, and more. It was valid for a week, and patently, targeted at beginners eager to equip themselves. The price bespeak was on the higher cease for a starter pack . From what I've seen in other games, they usually go up to $five.

Therefore, it comes as no surprise that the other special offer was much cheaper.

The other was a Express time offer at only $0.99. It offered COD Points and a crate; it was valid for simply 3 days. This offering'due south main traits were its low price and a sense of urgency .

Later, afterward I completed a boxing, I got my first pop-up offer – The Urbanite Draw. This is some other game'southward luck-based feature. When y'all purchase a draw, you volition get an particular from the prize pool. The chances of winning the highlighted item are only 0.08%, though…

Day 3

Later reaching level nine, I got my commencement big in-game advantage – 500 Credits.

However, at this point, I didn't have plenty credits to afford anything from the credit store.

Day four

On this mean solar day, the popular-ups that announced after battles became a bit more aggressive . This fourth dimension, it wasn't ane only two.

These offers come up with attractive visuals that characteristic potential crate/depict rewards .

The kickoff one was the one that appeared before, and the second ane was new. Hither, you tin can see that this offering highlights Charly – Angel of Death . However, the odds of actually getting a Charly are pretty slim – 0.xxx%.

The players who don't written report the odds may exist in for a serious disappointment.

Day 5

When I logged in on the fifth 24-hour interval, I got three IAP pop-ups . The kickoff two were the ones that appeared earlier, and the third one was a new i.

The newest offer in the mix was the Widowmaker Bundle . This one is pretty pricey – it costs 2,400 CP ($25).

On the same day, the game sent me a get-go push notification with an IAP offering . It was here to remind me of an IAP offer that I was previously offered, the Charly – Affections of Decease crate.

Now, I did previously click the offering to check it out, so I was potentially segmented equally a potential buyer considering of that.

Day half dozen

On this day, I got another IAP push notification. This time, information technology was about the Widowmaker Parcel .

Day seven

As before long equally I logged in, there were iii pop-ups with in-app purchases.

The just new one was nearly New Vehicle Camos (a new crate offering). Even though I didn't check it out, the aforementioned offer came as a push button notification later on in the day.

Here you can see all iii push notifications I received from the game during seven days of playing.

Every bit you can come across, after about ten hours of gameplay, the game's monetization efforts go much more aggressive. This is the point where the whale hunt begins.

Telephone call of Duty In-App Ads

Only a small percent of players will really get payers. What virtually the bulk so?

Phone call of Duty: Mobile made sure to try and monetize them as well. For this reason, it carefully integrated in-app ads into the monetization mix.

Which Ad Format Is Used in Telephone call of Duty Mobile?

Phone call of Duty: Mobile uses only one advertizing format – rewarded video ads .

This is what I call a safe choice.

Players actually tend to like this ad format and call back of it as least disruptive . Non only that, but it tin even boost in-app purchases . Upwardly to 6x, co-ordinate to ironSource!

How Frequently Ads Appear?

This game NEVER throws ads at players.

Instead, they be as a pocket-size "sentry" icon on top of the domicile screen with a sign "complimentary" . Inbound it is a completely opt-in determination.

Clicking the sign leads you lot to a lucky board . After you lot lookout an ad, you earn a coupon to draw from it. The board includes all sorts of different items – from lucky coins to rifles and camos.

Then, you adventure your coupons away.

In most cases, you will get lucky coins. You can and so exchange them in a special shop . Nevertheless, well-nigh items in that location require more coins. Hence – keep cartoon.

Another thing that motivates you lot to keep watching ads is a bar that tracks the number of draws you made. For milestones such every bit 10, 30, etc., you earn extra rewards.

As you tin meet, the ads segment is carefully worked out. Not just does it characteristic the always-exciting game of luck, but it also motivates yous to spend a lot of time here. At the aforementioned time, it is completely unobtrusive .

User Retention in Call of Duty: Mobile

Retaining players is a crucial step towards making money off of them.

Call of Duty: Mobile is doing an astonishing job here.

Later the commencement mean solar day, the game retains a lot of players –  54% of them. Subsequently a week, 30% are still playing. With these numbers, the game beats the averages for the acme two% of activeness games . These games "only" get to keep 46% after day 1, and 17% after day vii (Benchmarks+ platform).

One of the central 24-hour interval 1 retentiveness strategies in Telephone call of Duty: Mobile is providing a positive onboarding experience. As before long every bit I started playing, I became an MVP and had in-game great success.

No, I'thou not that proficient.

The thing is, the game features a lot of bots in the early on game . If players lost their first battles against experienced players they would feel discouraged and would likely churn.

This is just one of the many factors that bulldoze this game's user retention. Here are some other, equally important ones:

• Push notifications (only with IAP offers)
• Different events
• Repeatable core gameplay
• No session limitations
• Dissimilar gameplay modes
• Personalization

Call of Duty Mobile Monetization Summary

The best thing about Call of Duty Mobile monetization is the hybrid model itself.

The game offers a variety of offers: bundles, limited-time offers, cosmetics, rewarded video ads, gachas, a subscription , etc.

There is something for anybody – from non-spenders to whales and gamblers.

The Best Deal of the Game

I bet you can guess this ane without much thinking.

It's the first offer you become to see in the game, and the ane yous see most frequently. Of course, I'k talking about the premium Boxing Pass subscription.

Merely by playing and upgrading tier levels, players receive a diversity of rewards: soft and hard currency, weapons, skins, etc. Over 6 weeks' fourth dimension, active players tin really feel the value of their $6 purchase .

The value of all of these rewards can exist compared to ownership several bundles from the store. Yes, you may not need them all, but the value for coin is undeniable.

Skins received from playing the Ranked fashion

What Could Be Done Better?

No, I won't comment on the game's loot boxes . By now, anybody knows how they work, and this concept will ever be more or less controversial.

I would like to say a couple of things about the game's cosmetics offer .

In the store'south Camos department, there is non a lot of diverseness. Nearly of the items there are usable in the Boxing Royale way merely (e.g., parachute skins, vehicle skins).

What about multiplayer fashion players? I'm sure there are a lot of players that merely play 1 style. In that location is no doubt that some of them would similar more than cosmetics choices without buying a whole bundle of items.

On the other paw, mode-specific skins appear in bundles and crates as well. This very fact limits the potential audience for a specific bundle or crate.

Either manner, the game could aggrandize the Camos offer with more items for players of unlike modes.

Can You Play Call of Duty: Mobile for Gratis?

From what I've seen, this game doesn't feel like pay-to-play at all.

None of the microtransactions are major progression boosters. Most of them are cosmetic and others only bring minor perks that don't significantly alter the gameplay residuum.

Wrapping up on Call of Duty Mobile Monetization

That's it, you lot've made it to the end of our Call of Duty Mobile monetization analysis.

If y'all liked it, make sure to check out some of our other mobile game dissections !

Source: https://www.blog.udonis.co/mobile-marketing/mobile-games/call-of-duty-mobile-monetization

Posted by: thompsonussighboult.blogspot.com

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